Brand identity & logo redesign for wholesale tire company.
Overview: Original logo was outdated and struggled with functionality across modern platforms.
Solution: Fresh, contemporary look while retaining key elements of the original mark to honor its roots and 90 year longevity.
Applications: Re-branding across all platforms, including digital presence, business materials, marketing, signage, etc.
Impact: An instantly recognizable brand with a fresh, modern feel.
Branded promotional mousepad.
Business card design.
Product lines poster display in office.
Flyer promoting rebate program.